Founders Ciaran and Phil approached Happier Digital in early 2021 initially for consultancy on how best to market and promote their events which were taking place during social distancing in the summer of 2021 and a view of planned events for Sheffield's Student Freshers week in the September.

Our business relationship with Silo evolved to include unlimited graphic designs for their events in addition to the consultancy work. The events market is highly competitive, and our experience in marketing over 250 events in the past four years for students (all with more than 1,000 turnout), alongside our experience in creating unique and eye catching event designs was required to help boost the already impressive events.

The events industry is high pressure and can often be quite difficult to structure your workload as the many variables at play can make it tempting to be reactive rather than proactive. We helped set an approach for event promotion which included a structured approach to ensure all avenues of marketing were exploited. We also helped Silo with our existing business relationships and networks to expand events into more venues than ever before.

Nothing short of staggering. Silo changed to a socially distanced format during the summer and then returned with a record breaking night in Sheffield Freshers week which received rave reviews from customers and increased their loyal following. We're now looking forward to taking the event to further heights at The Harley Bar.